An important thing is that people like symmetry and don't like asymmetry, therefore, the monsters in the movies are often asymmetrical. So we will never consider a lopsided human as being beautiful.
Then, we find attractive those people who are in full breeding period, namely adolescents and young people. Generally, we aren't attracted to old people or children. Well, children are considered beautiful, it must be so for survival.
Basically, people are programmed to believe that young and healthy people are beautiful, the reason is obvious: genes and evolution. Females must select a male with good genes for their child to have high chances of survival and reproduction otherwise they consume time and resources for nothing.
Well, it's more complicated than that. If there were females who considered unhealthy males as being beautiful, their genes did not go too far, just because their children inherited the problematic genes, namely, the genes for bad selection and the unhealthy genes from the male. So, genes for selecting healthy partners are more successful than genes for selecting unhealthy partners. Complicated, right? :)
The interesting thing is that they have discovered mathematical formulas for beauty. The most beautiful woman in the world was recently chosen. Unsurprisingly, she respects the mathematical formulas for beauty. Although I prefer brunettes, not blondes, she is beautiful.
From Leonardo da Vinci onwards, they have tried to find the mathematical equations for the ideal body.
http://en.wikipedia.org/wiki/Vitruvian_Man
http://www.sciencedaily.com/releases/2009/12/091216144141.htm
http://www.intmath.com/blog/is-she-beautiful-the-new-golden-ratio/4149
http://www.intmath.com/numbers/math-of-beauty.php
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